The Social and Interactive Media major is designed for students who want to focus on organizational communication in digital and interactive contexts. Students will learn about creating and maintaining a brand in digital contexts, developing and analyzing digital communication strategies, writing for interactive and digital media, and combining visual and text-based messages effectively. Social and Interactive Media majors will develop their skills in digital writing and in a variety of visually-based mediums, such as photography, web design, and video. 

Program Outcomes:

Students completing a Bachelor of Arts degree in Social and Interactive Media will be able to:

  • comprehend the role and many facets of digital technology in organizational communication to external audiences
  • design digital and interactive communication strategies in order to develop brand identity and achieve organizational objectives
  • combine visual and text-based messages to effectively deliver content across different digital platforms
  • employ different editorial and writing styles as appropriate for varied internet and digital environments
  • construct impactful visual communications in digital environments through the application of various design skills and media
Strategy and Campaign Development
BUS 113Principles of Marketing3
BUS 334Advertising3
BUS 388Digital Analytics3
COM 140Introduction to Public Relations3
COM 281Social and Interactive Media Strategies3
Communication in Theory and Practice
COM 240XWriting for the Media I3
COM 241XPre-Practicum1-2
COM 340XWriting for the Media II3
COM 383Writing for Digital Contexts3
COM 386Visual Communication3
COM 445Internship3
COM 490Communication Capstone3
Tools and Design
COM 384Audio and Visual for Social and Interactive Media3
GPH 105Foundational Design Software3
GPH 205Intermediate Design Software3
GPH 230Introduction to Photography3
GPH 271Introduction to Web Design3
GPH 385Digital Storytelling3
Total Hours52-53